#25 The Big Game + Bigger Impact

Author

Lauren Allison
February 24, 2026

Here’s a look at our start to 2026: from a premium hydration moment at the Golden Globes to confidence-building activations at Super Bowl LX, plus a mental health conversation pushing the industry forward and an Isner Cup night raising nearly $235K for families at Children’s Health. We’re also hiring our next summer interns for our Future Pack Leaders program.

Read time: 1 minute 41 seconds

CLIENT WORK SPOTLIGHT

💧Saratoga Spring Water - Golden Globes: Saratoga Spring Water made a statement at the Golden Globes with a premium hydration experience that kept stars refreshed from arrival through the award show, turning simple sips into a refined, red carpet-worthy moment.

😁 Invisalign - Super Bowl LX: Multiplier was proud to support Invisalign throughout its Super Bowl LX activation program, from Radio Row with brand ambassadors Kristin and Kyle Juszczyk to NFL Honors and the Super Bowl Experience Smile Zone, where thousands of fans engaged in confidence-building moments with over 1600 fans jumping into the epic Smile End Zone foam pit. The week culminated with a Girls Flag Football Showcase featuring 30+ youth athletes from across the country, with Jerry Rice and Rome Odunze joining USA Football flag stars and Invisalign ambassadors to close out five days of high-impact activations.

🧠 Sheppard Pratt x Front Office Sports: At Future of Sports: The Mental Edge, Sheppard Pratt partnered with Front Office Sports to convene industry leaders alongside current Olympic and NFL athletes for a deeper conversation around mental health in sports. The discussion focused on what meaningful support actually looks like within organizations, the importance of access to care and early intervention, and how accountability can drive lasting change across teams and leadership.

🎾 Isner Family Foundation - Isner Cup 2026: The Isner Cup 2026 brought friends, family, and supporters together for an evening of generosity and impact at the Sub-Zero, Wolf, and Cove Showroom. Nearly $235,000 was raised to provide record-breaking support for families at Children’s Health, covering essential needs while their children receive care.

WHAT’S NEW WITH OUR CREW

We are excited to announce year two of the Future Pack Leaders Internship Program, expanding our commitment to fostering the next generation of leaders in sponsorship and consulting, research and analytics, creative, and events and hospitality.

Last year’s interns helped activate tentpole events such as the MLB All-Star Game and the Wyndham Championship, and supported major sponsorship decisions through research and insights. This year, we’re ready to build on that impact with a new class of Future Pack Leaders.

This program is open to rising seniors (who must be enrolled as seniors by Fall 2026), current seniors, recent graduates, and graduate students.

  • Program Dates: June 1 - August 12 (10 weeks)

  • Location: Fully remote

  • Hours: 30-40 hours per week

  • Compensation: $15/hour (college credit available)

Want to know more? Hit us up at [email protected] or give us a shout on our socials.