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- First Edition
First Edition
Michael Harman
February 03, 2023
Welcome to the first edition of Multiplier in (about) a Minute, a quick look at how we're building cultural currency. Stay informed and discover the value we bring to brands and properties.
We took the liberty of including many of our clients and friends to start this conversation, but if you’re suffering from newsletter fatigue, feel free to unsubscribe. Or, even better, feel free to forward this to others who might be interested.
Let us know if you are heading to Phoenix for the Super Bowl and related activities. We have five clients activating in Phoenix next week and would love to catch up. We’ll report back with new news the week of February 13.
Read time: 1 minute 44 seconds.
A NEW KIND OF AGENCY NETWORK
We’re excited to announce our participation as a limited partner in Sapphire Sport’s Fund II. We are joining a club of world-class LPs, including adidas, AEG, Arctos Sports Partners, City Football Group, Madison Square Garden Sports, Sinclair Broadcast Group, and WISE Ventures.
This investment furthers our objective to build a best-in-class innovation pipeline of people, companies, and platforms to bring more ideas and solutions to our clients and partners.
ALL IN THE NUMBERS
We love math so much that we named our company Multiplier. Leaning further into the numbers, we’re excited to welcome our new VP of Insights & Analytics, Lauren Allison.
Lauren spent the past ten years leading the insights team at MVP, providing strategic analysis for brands, agencies, and properties that helped maximize the impact of sponsorships and activations. In the first few weeks, she has already been building analytics plans and writing measurement POVs, and we’re working with clients to make all of their work more actionable as we move forward.
FEET FIRST
If we are going to create cultural currency, we need a factory to build it. We’re proud to welcome Factory8384 to the Multiplier family. This SoCal-based studio has created custom shoes and artwork for world-renowned brands such as adidas, Nike, Paris Saint-Germain, Red Bull, and many others. Their next drop is big and will debut on February 7th in celebration of Black History Month.
CONTENT THAT COUNTS
Watch episode one of DRIVEN with Michelle Wie West, presented by PitchBook. The series highlights influential women in sports and business, exploring their winning strategies as athletes, investors, and entrepreneurs.
WE’RE HIRING
We’re hiring an account director for an exciting new client in the hospitality industry. Please share our job listing if you know anyone who would crush it for us.