Super Week

In this edition, we're covering Multiplier's Super Bowl week in (about) a minute. Our first edition is here if you didn’t receive it initially.

Read time: 1 minute 59 seconds (really!)

Align Technology and Invisalign continued to build equity as an official Partner of the NFL with unprecedented new activations:

• NFL Honors presented by Invisalign helped the brand break through on Thursday night and was complemented by presenting sponsorships of the Red Carpet Show, NBC broadcast, and MVP Award (won by Patrick Mahomes). Red Carpet activations, including Cam Jordan and Colleen Wolf, among other sports and Hollywood celebrities, connected with the Invisalign brand from the beginning to the end of the show. NFL Honors audience reach was up across the board, highlighted by the NFL Honors Red Carpet Show presented by Invisalign ratings up 58% YOY.

• Super Bowl Experience engaged fans in nearly 2x the space over last year, with eighteen current and former NFL Player appearances attracting massive crowds, including thousands of fans lined up to meet Eagles legend, Brian Westbrook. Fan engagement was up 300% over 2022.

• The brand also drove over $4 million in social value, and per Front Office Sports, Invisalign took the #2 spot in post-game engagement among all NFL partners. The media tour featuring TJ Watt drove more than 1 billion media impressions alone.

Extreme Networks marked their 10th consecutive Super Bowl as the NFL's official Wi-Fi solutions and analytics provider. They offered exclusive experiences to customers in Phoenix, participated in the NFL Player Care Foundation career fair, and will launch a website showcasing data and network insights on top fan engagement moments for each NFL team during the 2022 season.

Bridgestone treated their top customers to an exclusive, intimate experience at their pre-eminent customer hosting event over three days at this year’s Super Bowl in Arizona.

• Christian Kirk started the week by visiting a local Boys & Girls Club to teach some fundamentals to the kids and talk about What Really Matters.

• The weekend kicked off with a private, curated, five-course dinner hosted by Michelin-star chef Ludo Lefebvre.

• On Saturday, guests enjoyed a day in the Sonoran Desert via horseback and attended the Waste Management Phoenix Open at The Stadium Course at TPC Scottsdale. The night culminated with an intimate dinner with seven of the NFL’s best players, including Deebo Samuel and Micah Parsons.

• Super Bowl Sunday was a star-studded event, beginning with a Kickoff Breakfast featuring Peyton and Eli Manning. From there, guests left for the stadium via police escort, exclusive pre-game hospitality, and an in-game experience with seats on the 50-yard line.

We managed the American Gaming Association’s inaugural Super Bowl media tour to educate fans on the changing landscape of legalized sports betting. With the Super Bowl taking place in a state that allows sports betting for the first time, the AGA discussed how to bet responsibly and its industry-renowned Super Bowl betting projections. The media tour reached over 65 million people through various media outlets – including The Today Show – and a record-breaking 100 million sports-betting transactions took place over the weekend.

PitchBook was an official partner of NFLPA Pitch Day, where six diverse-led companies competed for access to funding, mentorship, and NFLPA player marketing and group player rights. Personalized telenutrition platform Culina Health won the competition and now receives access to PitchBook’s platform, analyst team, and research on venture capital, private equity, and emerging technology.

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