#16: Back to the Future

We return to the Miami Grand Prix with J.P. Morgan Payments and the Future Boutique.

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Lauren Allison, Mikayla Kaptzan, Lora Farris, Emily Bonchi & Stew Cornelius
June 13, 2024

In this edition:

  • We return to the Miami Grand Prix with J.P. Morgan Payments and the Future Boutique 

  • Creating memorable March Madness parties at universities around the country with Max

  • Events team hosts the second successful H-E-B Charity Golf Tournament 

  • We celebrate Pride and Black Music with new editions of Explore, Embrace, Empower

Read time: 1 minute 27 seconds.

FUTURE BOUTIQUE: THE SEQUEL 

It was back to Miami for the second year in a row with J.P. Morgan Payments, as Multiplier developed an elevated Future Boutique at the 2024 Miami Grand Prix. The retail concept store highlighted how J.P. Morgan Payments' innovative Commerce Solutions are building next-gen shopping experiences.

Over 1,000 unique visitors experienced the Future Boutique throughout the race weekend, using biometric technology to order cocktails, take away Sugarfina sweets, and personalize a premium Miami Grand Prix hat. Multiplier worked alongside J.P. Morgan Payments from ideation through implementation. We developed all creative elements—from strategy to environmental to digital to content—and produced and executed the program, collaborating with PopID to deliver a seamless biometric experience.

Fans from around the world, including F1 icons Guenther Steiner and Romain Grosjean, visited the Future Boutique and personalized over 1,300 hats.

MAX MADNESS

In March, students around the country were ready to celebrate March Madness with fellow students, and Multiplier teamed up with Max to create a series of on-campus events and activations throughout the Men's NCAA Tournament, highlighting that Max was the One to Watch for Live Sports. 

We built a tiered system to activate at multiple campuses throughout the March Madness window. We produced ‘One to Watch Parties’ at key campuses, including the University of Alabama, University of Illinois, and National Champion UConn; for schools that already had arena parties planned, we surrounded them with MAX branding and curated ‘One to Watch Party’ kits. Additional kits were sent to college ambassadors and creators at over 100 schools so we achieved coverage across the country. The campaign was deemed a success, resulting in 8K+ students attending across all the events.

GOLFING FOR A GREAT CAUSE

At the end of April, the Events & Hospitality Team helped raise over $200,000 for AGE and the Alzheimer’s Association with the second annual H-E-B Charity Golf Tournament presented by Frito-Lay at Horseshoe Bay Resort. Beyond the 200-player, two-course tournament, this two-day event kept people engaged with glow-in-the-dark putting, a silent auction, and food and drinks throughout the weekend.

EXPLORE, EMBRACE, EMPOWER

June kicks off the summer with so many reasons to come together and celebrate culture and community. We’ve curated a helpful list of ways you can Explore, Embrace, and Empower during Pride Month and Black Music Month. Here are some highlights:

EMBRACE: Find a Pride event near you on the IGLTA Pride Calendar or check out a documentary like Stax: Soulsville USA, which captures how an underdog record label launched a movement.

EMPOWER: Discover organizations that are making a difference, such as  Point Foundation, the largest LGBTQ scholarship nonprofit, and Lift Music Fund, which is on a mission to make achievement in music more accessible and equitable.