#21: Racing Ahead: Luxe Fan Experiences and Future Leaders

Author

Lauren Allison
June 05, 2025

From high-octane brand activations at F1 Miami to next-level watch parties, this edition highlights how we help brands drive impact, innovation, and unforgettable experiences. Plus, get to know a valued member of our team and meet the interns who will be joining us this summer.

Read time: 1 minute 52 seconds

CLIENT WORK SPOTLIGHT

🎟️ Wyndham Rewards Experiences – Platform Launch: We partnered with Wyndham to launch its new auction site, where members bid points for exclusive access to sold-out concerts, major sporting events, and unforgettable experiences—powered by new partnerships with Live Nation, Madison Square Garden, and more.

🏁 Chase Sapphire – F1 Miami: We brought luxury to the racetrack with a cardmember-only space that fused art, fine dining, and live performances, delivering an unforgettable Miami moment for Chase Sapphire.

🏎️ JP Morgan Payments – F1 Miami: The Future Boutique returned for its third year, giving guests a hands-on look at tomorrow’s payment tech through biometric demos, bold design, and real-world storytelling.

⚽️ For Soccer / Emirates – FA Cup Watch Party: This wasn’t just a watch party—it was a flight-themed fan experience with music, merch, and the actual FA Cup trophy, making gameday feel like a full-sensory celebration.

WHAT’S NEW WITH OUR CREW

2025 FUTURE PACK LEADERS PROGRAM

Join the Pack. Lead the Future. 🐺 

Introducing…our summer 2025 intern cohort! Starting June 9, these talented college students and recent graduates will immerse themselves in hands-on projects and gain real-world experience in their chosen pathway.

True to Multiplier tradition, they will also collaborate on a capstone research project, culminating in a final presentation that showcases their insights.

Events & Hospitality:

Pitzer College

Intl. Politics & Economics

Consulting:

University of Southern California

Economics & Business Finance

Marketing:

Elon University

Sport Management

Creative:

Loyola Marymount University

Marketing

Events & Hospitality: 

Texas A&M University

Communications

Analytics:

St. Edward’s University

Digital Media Management

MEET THE MULTIPLIERS

Meet Payton Rausch, Account Manager here at Multiplier, who joined us three years ago from Nashville Soccer Club. We asked her the important questions…

WHAT’S THE COOLEST THING YOU’VE DONE IN YOUR CAREER SO FAR?

One of the coolest moments in my career was turning a brand campaign into a stadium tradition at GEODIS Park. Our challenge was to introduce GEODIS—a global supply chain logistics leader—to Nashville fans in a fresh, engaging way. The solution? Delivering the match ball through GEODIS’ lines of business. Now, it’s a pre-match tradition, with every delivery bringing surprises like GEODIANS, local celebs, musicians, pyrotechnics, and even a drone. It’s amazing to see how an innovative idea can become part of the fan experience.

WHAT ADVICE DO YOU HAVE FOR COLLEGE STUDENTS?

Get as much hands-on experience as possible—whether through volunteering, internships, or part-time roles. Every opportunity, no matter how big or small, offers valuable skills and insights. Plus, exploring different roles will help you discover the many exciting paths within the sports industry and find your passion!

WHAT’S THE MOST INTERESTING OR UNUSUAL SKILL YOU HAVE THAT MOST PEOPLE DON’T KNOW ABOUT?

One interesting skill that many people might not know about me is my background in studio art. I have a minor in studio art, with a focus on wood bending and welding.

Connect with her on LinkedIn.

Want to know more? Hit us up at [email protected] or give us a shout on our socials.