In the Wild

We’ve been busy creating: events, products, partnerships, and a new brand.

Welcome to Multiplier in a Minute, our news and updates about us in about…a minute. We’ve been busy creating: events, products, partnerships, and a new brand.

In this edition:

  • Channeling our inner wolf

  • Game day for Wyndham and Minor League Baseball

  • GQ likes our style

  • Dallas Wings Final Four Party = Hospitality x factory8384

  • Community: Sports Equipment Drive

  • Tweet of the Week

Read time: 1 minute 53 seconds.

BE THE MULTIPLIER

From day one, we've been fascinated by the idea of "multipliers" – the small things in the world that have an outsized impact on their ecosystem.

From honey bees and wolves in nature to ChatGPT in technology, even viruses in medicine, multipliers have the power to disrupt systems, change them, and leave a lasting, positive impact.

Today, we have a new brand identity inspired by the transformative power of multipliers.

With this comes a new website. In the coming weeks, we’ll launch new merchandise with our team at factory8384, with proceeds going to charity. Our goal is to create the same kind of positive impact on the world as the multipliers that inspire us.

The new identity was developed by longtime friend and famed designer Robert Lin. Read more about Robert and the thinking behind the new wolf branding.

TAKE ME OUT TO THE BALL GAME

We are excited to welcome Wyndham Hotels & Resorts into the Multiplier family as the agency of record for their 3-year sponsorship with Minor League Baseball that kicks off this season. The partnership is a perfect match between MiLB's growing popularity, accessibility, and strong synergies between its guests, particularly its rewards members, and MiLB's fan base. On average, there are approximately 20 Wyndham hotels within 25 miles of each MiLB ballpark. Beginning in May, Wyndham Rewards members will have the opportunity to redeem points for tickets and amazing experiences throughout the season, adding value and utility to the Wyndham Rewards program.

CREATING CULTURE

When you have a $200+ million contract and the means to buy anything, what do you wear on opening day? J-Rod, the Mariner’s center fielder, opted for a custom jacket from our factory8384 and adidas. GQ said he had one of the best looks for opening day, noting, “We love a personalized JRod varsity jacket.” We couldn’t agree more.

KICKS, BALLERS, AND CHARITY WINS

The Dallas Wings hosted an exclusive party on the W Dallas Rooftop last weekend in celebration of the NCAA Women’s Final Four. Arike Ogunbowale and Nancy Lieberman were among the celebrities and athletes walking the “orange carpet” and celebrating into the night, raising money for The Dallas Wings Foundation. Custom, one-of-a-kind sneakers designed by our own factory8384 were auctioned off, and the event was run seamlessly by our talented Events and Hospitality team.

FIRST ANNUAL SPORTS DRIVE

As part of our commitment to spreading the power of sports, we kicked off our first annual Multiplier Sports Equipment Drive last week. Our nationwide team collected donations of new and gently used sports equipment and funds to support youth development in our local communities and schools. Special thanks to Wilson for donating 400 basketballs and footballs!

TWEET OF THE WEEK