Creating & Celebrating Cultural Moments

Welcome to Multiplier in a Minute, our news and updates about us in about….a minute.

In this edition:

• 19th annual Taste of the Cowboys raises $500K for North Texas Food Bank

• Diving deeper into human-centered design with our new VP, Cultural Experience

• Our VP, Events & Hospitality named Co-Chair of the Dallas Cattle Baron’s Ball

• Explore, Embrace, Empower: Celebrating cultural moments

Read time: 1 minute 43 seconds.

TASTE OF THE COWBOYS

On Friday, June 9, the Events & Hospitality team executed the 19th Annual Taste of the Cowboys (TOTC) event on the field of The Ford Center at The Star in Frisco. This marquee event for the North Texas Food Bank is in partnership with the Dallas Cowboys, featuring alumni players and the Cowboys mascot, Rowdy, in attendance. This year’s TOTC raised nearly $500,000 for the North Texas Food Bank’s child programs.

The sold-out event attracted 1,000 guests and 24 chef stations from top Dallas area restaurants. Multiplier provided event planning and execution, design, production, scripting, silent and live auction item procurement, restaurant and talent management, and hospitality. Our custom art studio, Factory8384, also auctioned off three pairs of custom sneakers created from Cowboys jerseys signed by Dak Prescott, Troy Aikman, and Micah Parsons.

VP OF CULTURAL EXPERIENCE

We’re excited to welcome Lindsay Poulton to Multiplier as our VP of Cultural Experience. A people person at her very core and a self-proclaimed data geek, Lindsay helps our clients understand and respond to nuanced cultural influences impacting their customers and their brands. Lindsay brings rich agency experience as a CX director, human-centered design strategist, insights manager, consumer researcher, and ideation facilitator.

She earned her Master of Science in Integrated Marketing Communications from Medill, Northwestern University, and her undergrad degree from Michigan State University. Outside of work, Lindsay can probably be found contemplating a DIY home improvement project, exploring the zoo with her kids, planning her next trip, or grilling out in the backyard.

CO-CHAIR OF THE BALL

We’re thrilled to congratulate Lora Farris, our very own VP, Events & Hospitality, on being named to Co-Chair the 2024 Cattle Baron's Ball next October! The Dallas Cattle Baron's Ball is the world’s largest single-night fundraiser for the American Cancer Society.

EXPLORE, EMBRACE, EMPOWER

In the midst of Pride Month, Juneteenth, and Black Music Month, many of us were wondering, “How can we participate in these cultural moments?”

Introducing 'Explore, Embrace, Empower,’ a guide designed to welcome individuals to participate in culturally driven moments through an array of diverse content, events, and non-profit organizations.

• Explore music, literature, and visual media that both celebrates and educates about a multitude of identities and cultures.

• Embrace diverse events and activities meticulously curated for your enrichment.

• Empower non-profit organizations and initiatives that tirelessly strive to enact meaningful change in their communities.

Check out our guides for June: Pride Month, Juneteenth, and Black Music Month. 🌈🎉🙌🏾