Soccer Balls, SoHo, and Kareem's New Sneakers

Welcome to Multiplier in a Minute, our news and updates about us in about….a minute.

In this edition:

• GEODIS match ball delivery tells the brand’s logistics story

• Kareem + adidas historic shoe drop

• A SoHo pop-up event for OnePlus

• DRIVEN, presented by PitchBook, is out with Episode 2

• Three big numbers

• Tweet of the Week

Read time: 1 minute 56 seconds.

GEODIS MATCH BALL DELIVERY

30,000 Nashville SC fans packed GEODIS Park Saturday for the 2023 MLS season opener.

This year, we’re helping GEODIS tell a full logistics story at the beginning of every game, which concludes with an epic delivery of the match ball. The activation starts on the jumbotron following the match ball as it travels on planes, ships, trucks, conveyor belts, robots, and more on its delivery path to GEODIS Park. The video transitions to a live experience as the match ball arrives at the stadium and is delivered to the field. The experience leaves fans with a simple takeaway: behind every great success, there are great logistics.

Keep your eye out for the video next time you’re at GEODIS Park or watching Apple TV.

CELEBRATING KAREEM'S LEGACY

Our team at FACTORY8384 partnered with adidas and fashion designer Jeff Hamilton to honor the great Kareem Abdul-Jabbar with the “Evolution of Excellence” collection. Three adidas Forum Footwear Silhouettes and a custom jacket commemorate significant aspects of Abdul-Jabbar’s life and career. Only 33 of each design were produced as a tribute to his jersey number, 33. Kareem debuted the shoes and jacket during the history-making Lakers game when LeBron James broke his long-standing all-time scoring record. The Forum Alpha and Forum Legacy designs were both available on 2/28, and purple and gold Forum Accolades will launch tomorrow, 3/3.

ONEPLUS SOHO POP-UP

We teamed with OnePlus to launch the OnePlus 11 in North America and created a SoHo pop-up store that provided a premium experience for their existing, loyal community of customers while generating awareness among a new audience of mobile phone consumers in the NYC metro area. The one-day event attracted over 500 people, many of whom were dedicated OnePlus fans who brought past devices from the OnePlus series.

DELIVERING CONTENT GOLD

In the latest episode of PitchBook’s DRIVEN series with Front Office Sports, Michelle Wie West sits down with the legendary Kerri Walsh Jennings to discuss her company, p1440, and how the five-time Olympian is making a name for herself as an entrepreneur.

BY THE NUMBERS

These insights caught our eye this week:

• Each team's first scoring drive in the first quarter of Super Bowl LVII generated the highest spikes in Wi-Fi engagement on legal sports betting apps. (Extreme Networks)

• Avid USL fans are more than 2X as likely to feel positive emotions towards sponsors compared to average sports fans. (Vision Insights)

• In 2022, +10% overall follower growth and the addition of Charlotte FC helped lift MLS teams' total yearly social media post value by 15% to $69.7M. (MVP)

TWEET OF THE WEEK

We are inspired by the strength in leadership of Coach Patrick Behan, who was recently named WCAC Coach of the Year.