Robots, Biometrics, and Horses

Welcome to Multiplier in a Minute, our news and updates about us in about….a minute. This week, we were off to the races at Churchill Downs and the Formula 1 Miami Grand Prix.

In this edition:

• Transactions of the Future with J.P. Morgan Payments at F1 Miami

• Factory8384 “Legends of the Derby” Collection

• Multiplication: Two new faces join us

Read time: 1 minute 50 seconds.

TRANSACTIONS OF THE FUTURE

J.P. Morgan Payments asked us to imagine the future of retail and biometric payments for an exclusive experience at the Formula 1 Miami Grand Prix. To pull it off, we combined some of the most advanced technology on the market to create a cohesive experience that allowed guests to momentarily step into the future.

What kind of technology? Biometric palm scanners, magic mirrors to demonstrate the Endless Aisle, Digital Vending Machines, martini-serving robots, personalized lighting, and custom databases to track preferences. It was awesome.

We created demand with exclusive merchandise only available in our boutique, and it became the one item people had to get their palms on.

With the scan of their palm, guests were served their drink of choice by a robotic bartender at the Future Bar and accessed a customized shopping experience at the Future Boutique. These transactions took only a fraction of a second, and more than 7,000 palm scans occurred throughout the weekend.

LEGENDS OF THE DERBY

Factory8384’s bespoke “Legends of the Derby” sneaker collection premiered last weekend at Churchill Downs. The collection, composed of 13 custom-designed Nike Air Force 1s, celebrates the Triple Crown winners throughout Kentucky Derby history. The collection was born from co-founder Curtis Brown’s desire to honor his late father, Louis “Tige” Brown, and their shared love of the races.

Derby attendees had the chance to bid on the collection via silent auction, with winners receiving custom-sized shoes and a portion of the proceeds supporting The Secretariat Foundation. A trio of shoes will be auctioned off as a collector’s set through Sotheby’s, while the remaining ten will enrich the Kentucky Derby Museum as a permanent exhibit.

MULTIPLICATION

Donnine Canamar is excited to join us as Senior Art Director in creative. Donnine has worked in advertising for clients such as the U.S. Air Force, Zulily, and various others across entertainment, tech, retail, musicians, and food. She’s passionate about solving problems through design and technology and believes that if it isn’t spreading joy or fixing a problem, it doesn’t need to be made. Donnine will be working to create cohesion in brand development, as well as DEI and accessibility.

Emily Bonchi is joining Multiplier as Vice President, with a background in account management, experiential, and brand sponsorships. Emily has worked with clients across different industries, including HBO Max, TikTok, Apple TV+, NRG Energy, KiwiCo, Ford, and Snap, Inc. For the past 6+ years, she led experiential efforts at Civic Entertainment Group and recently wrapped Apple TV x MLS at SXSW and TikTok's NewFronts. Emily lives in Brooklyn, NY, and can be spotted wearing maize and blue on all Michigan game days.