Q1 Went Fast

It’s been a minute; we’ve been busy in 2024. We’ve been to the Super Bowl, started baseball season, and hosted events around the country. Welcome to this month's edition of Multiplier in a Minute.

Read time: 1 minute 37 seconds.

SUPER BOWL LVIII LIGHTS UP VEGAS

Invisalign made a memorable impact at SBLVIII and NFL Honors. Hosts Mark Ingram and Overtime Meg spurred notable VIP interactions on the red carpet, and Packers Junior Reporter, Shea, created meaningful interactions with household NFL names and forged connections with the Gen-Z audience. 

Invisalign’s bustling fan space featured 14 player appearances and welcomed 10,000 unique visitors, a 28% increase, and the brand’s reach extended far beyond Vegas with over 51 million social media impressions. 

The American Gaming Association took to Radio Row, giving interviews across national radio and digital publications with Bill Miller (President and CEO) and Joe Maloney (SVP, Strategic Communications), as well as Mark Ingram II (football running back and Fox Sports on-air personality).

For the 11th consecutive season, Extreme Networks provided the NFL with insights into network performance and how fans engaged digitally throughout their experience in the stadium. The network ensured a seamless fan experience, handling a record-breaking 34.8 TB of data transfer.

WINNEBAGO TEAMS UP WITH TWINS

Winnebago Industries is now the Official Outdoor Adventure Partner of the Minnesota Twins, as we brought the great outdoors to the outfield. Fans can now enjoy "The Dock" at Gate 34 for an immersive outdoor recreation experience, blending campsite and lake life with baseball.

CELEBRATING SPORTS ICONS FOR A CAUSE

In January, Highland Park High School honored two of their greats, Clayton Kershaw and Chris Young, by retiring their jersey numbers and forever enshrining them in Scots Baseball history. Through the celebratory event hosting over 700 guests, our Events & Hospitality team helped them raise $310,000 to directly benefit the Highland Park baseball program in their efforts to renovate and improve their Scotland Yard facilities.

The Isner Cup kicked off the Dallas Open, and our team was proud to assist the Isner Family Foundation in their efforts to raise funds for their Children’s Health℠ Endowment for Indigent Family Assistance, which provides financial support for qualified families to obtain necessities, such as meals, transportation, lodging, and medical supplies. Isner Cup was an epic atmosphere for guests to enjoy tastings from 10 of Dallas' hottest restaurants and contribute to this worthy cause.

In our next issue, we’ll touch on global content production, introduce a few new Multipliers, and recap some of the mad parties we threw at college campuses. See you in the next Minute.