Steel City or Twin Cities: Join Us!

Welcome to Multiplier in a Minute, our news and updates in about….a minute.

In this edition:

• Seeking new Multipliers in Pittsburgh and Minneapolis

• Big Game USA’s BraddahBall supports Maui

• We join Elysian Park and PGA of America as a limited partner to invest in the future of golf

• Invisalign + Broncos gives local orthodontic providers a unique opportunity

• Geek out with us 🤓 over a research round-up

Read time: 1 minute 59 seconds.

STEEL CITY OR TWIN CITIES: JOIN US!

We’re looking for two new Multipliers to join our team. Both are hybrid positions, which would be based in our clients’ home cities and require spending a few days a week in their local office.

Account Manager - Pittsburgh, PA

Account Director - Minneapolis, MN

If you’re passionate about culture and sports, have relevant experience, and think you’d be a great fit – or if you know someone who would – please email us at [email protected].

#MAUISTRONG

We’ve recently learned a lot about footballs, leather working, embossing, and craftsmanship. The Multiplier creative team went into the football factory at Big Game USA and created a campaign of photos and videos to launch the BraddahBall. This custom ball was in the works for several months as a celebration of Hawaiian culture; then, just before launch, the Maui fires devastated Hawaii. 100% of the profit from every Limited Edition Hawaii® “BraddahBall” goes to disaster relief efforts in Lahaina through the University of Hawai’i Foundation. By focusing on a greater cause, this campaign set a new record for custom ball sales, and more importantly, it helped Hawaiians when they needed it most.

FORE THE FUTURE

Congratulations to Elysian Park Ventures on completing the first close on EP Golf Ventures, their strategic investment partnership with the PGA of America. Multiplier participated in the round alongside Topgolf Callaway Brands, Gametime Capital, and several other institutions and investors across sports, technology, and media. Together, we’ll invest in areas that add strategic value across the $102 billion golf industry, supporting organizations that seek to improve coaching, education, training, health, wellness, performance science, and more.

SHOWCASING WINNING SMILES

As one of the priorities of Align Technology’s NFL partnership, they tasked partner teams with finding new ways to provide value to and integrate Invisalign providers. Due to limitations of the Sunshine Act, common team assets like hospitality and merchandise cannot be leveraged.

A unique asset was born in the inaugural season of partnership with the Denver Broncos. Starting with their home game, orthodontic providers could enter to win unmatched exposure through Broncos gameday platforms. At each home game, selected practices have their branding featured on LED signage and in the Broncos Gameday Magazine.

INDUSTRY INSIGHTS ROUND-UP

ICYMI, here’s some recent research from friends of Multiplier that we found noteworthy:

• BARBIE, TAYLOR, BEYONCE, & BRANDS: 39% of consumers feel more positively towards brands linked with women-led events. [Russell Research]

• GIRL POWER: 53% of Gen Alpha girls say, “Girls can do any job they want to,” a 12% increase from last year. [SEEHER & GWI]

• NAMING RIGHTS BRING THE RECALL: The average brand recall for naming rights partners is 87%, which is more than 2x the average recall for partnerships with no entitlements (e.g., jerseys, patches, or training centers.) [Wakefield]